Interelectra Presents a New, Friendly Face to the Marketplace
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The Challenge
Simplify complex rate schedules and improve statement design.
The Company
Interelectra of Belgium, one of Europe’s largest distributors of electricity, natural gas and cable television.
The Story
Interelectra needed to bring order to the chaos — proliferating rate schedules and multiple lines of service were adding confusion to invoices and other customer communications. At the same time, it needed to present a stronger and clearer corporate brand image to improve cross-selling of new, high-margin services. It turned to Pitney Bowes Group 1 Software’s document creation, management, production and distribution solutions for the flexibility and fast turnaround times it needed to cope with new competitive market pressures.
The Benefits
Simplifying Documents Eliminates Confusion and Increases Customer Loyalty
DOC1 enabled flexible, easy creation of complex, high-impact documents for Interelectra’s large production environment. The various lines of business were able to deliver personalized billing while increasing throughput and reducing the cost of paper handling.
Consistent Messaging Across Product Lines Strengthens the Corporate Brand
Interelectra was able to develop a “face” for its different kinds of documents, creating instant brand recognition from the look and feel of the document, strengthening the consumer’s relationship with the brand, and supporting efforts to cross-sell complementary and new enhanced services. It also enabled frequent and rapid changes to documents and customization for customer types as lines of business evolved.
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